Wireless chargers: the latest trend in brand promotion

Custom Wireless Chargers: practical, modern and essential

It’s official: there are more mobile phones in use than people in the world, and it’s not uncommon for users to have more than one — each with its own charger, of course. Having multiple chargers for different phones can be a hassle.

Besides the inconvenience of tangled cables, they tend to wear out over time, collect dust, and after a few uses, the connectors start causing problems.

Most of the time, we leave our phones on the desk while working or studying but don’t charge them out of pure laziness. The solution? Wireless chargers — the growing trend in the mobile sector to keep your batteries charged conveniently, without damaging the cable or the charging port.

In this article, we explain everything you need to know about wireless chargers and how to use them. Plus, we’ll introduce you to some models specially designed to promote your brand or company.

A wireless gift? Why?

Wireless charging for mobile devices has been around for a while but wasn’t widely used or marketed.

Why not? Until recently, most phones were not compatible with this type of charging technology, which made its adoption difficult.

They were also more expensive and bulkier than traditional wired chargers. Another major obstacle was the lack of a unified standard. Different charging systems (Qi, PMA, A4WP, WattUp, Cota...) caused compatibility issues and confusion among users. But now, that’s changed.

After Apple adopted the Qi standard, there was little doubt about which system would dominate. Today, inductive or electromagnetic charging is not just a trend in mobile technology — it's a nearly universal feature.

Most smartphones now support wireless charging, and for older models, there are affordable and discreet adapters that make almost any phone compatible.

Wireless charging base Wireless base charging with phone

What are they and how do they work?

Wireless charging base diagram

A wireless charger, as the name suggests, allows your phone to charge without needing to plug in a cable.

You just need to place your phone near or directly on the base. Current models consist of a base-transmitter (charging station) that connects to the power supply and generates an electromagnetic field when a compatible device is detected.

The phone receives energy through a built-in coil that transforms this electromagnetic energy into electricity to charge the battery. Just like that — “magnetically” — the charging begins.

In the world of promotional products — and from our point of view at Connectad — the best gadgets combine originality, innovation, usefulness, and above all, maximum visibility for your brand.

The biggest promotional gift trend in 2018 was “going wireless” — replacing cable-dependent tech with devices that now operate wirelessly thanks to innovation. And as you can see, there are many options in the world of wireless chargers.

Which one will you choose? Don’t hesitate to contact us if you have any questions about these gadgets or the custom branding options available.

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