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Christmas and Promotional Gifts
The most emotional season of the year is approaching — the ultimate gift-giving season. Christmas is just around the corner, and it’s time to choose which promotional item will represent your company during the most important sales peak of the year.
This is the perfect time to anchor your brand in your customers' hearts, and nothing does that better than Christmas. Sending gifts during this season has a strong impact on consumers, so it's important to choose wisely. According to the BPMA (British Promotional Merchandise Association), people value a promotional gift six times more than a TV ad or a newspaper ad, and they are twice as likely to take action or make a purchase from the advertiser’s brand. In this post, we’ll give you tips to ensure your campaign is a success and that you become the King of Christmas marketing.
According to the BPMA, people value promotional gifts 6x more than TV or print ads.
Tips for choosing the best Christmas gadget
How to choose the best promotional gift for your employees, customers, or users? Keep reading — these tips will help you find the ideal gadget for the holidays.
Know your audience
The first thing to ask is: who is your gift for? As the holidays approach, companies usually recognize the year’s work by giving gifts to employees, clients, and users. The type of gift you choose will vary depending on the occasion.
The goal of these gifts is to show appreciation to those who help your company grow, as well as to attract new business and clients. Giving Christmas gifts can be expensive, but it’s better to view it as a way to boost your business: employees feel more valued, clients feel appreciated, and potential customers might turn into real ones thanks to your thoughtful gesture.
Take into account their age, gender, needs, location and climate, industry, income level, job type, etc. and think about what would be useful to them.
It doesn’t make much sense to gift virtual reality glasses if your business manufactures yarn for sewing centers. No matter how high-quality the product is… it's not for your client. Just like giving a sewing kit to your clients if you’re in the gaming or tech industry. Sounds obvious, right? But sometimes finding the perfect gift isn’t so easy.
If you need advice on what to give your clients or employees, contact us — we’ll help with no obligation. We love a good challenge!
Make sure your Christmas gift is useful, representative, and high quality
Once you know your target, you can start looking for the perfect gadget. Assume that your clients will receive gifts from other companies too — you're not the only one with this idea. So, choose something that ensures they’ll remember you over your competitors.
The best way to avoid having your gift end up in the trash is to make sure it meets these three criteria:
1. Your gift must be USEFUL
You’ve already analyzed your audience and market. If you're in the tech industry, it makes sense to promote your brand with items that align with your business. USB sticks, 3-in-1 charging cables, tablet stands, mice, power banks, touchscreen gloves, or innovative wireless chargers are all solid choices in this field.
If your target is young, go for fun designs and bold colors to catch their attention. Statistics say that 89% of consumers remember the advertiser of a promotional gift they received in the last two years. Never underestimate the power of a great gift.
Imagine we’re talking about pharmaceutical sales reps in Spain. They spend a lot of time on the road visiting clients and likely carry a tablet or laptop, personal and work phones, documents, business cards, etc. Great gift options for this profile include car phone holders, tablet cases with keyboards, document briefcases or backpacks, wireless car chargers, Bluetooth earphones, thermos bottles, 3-in-1 charging cables, portfolios… The list is endless, and all of them would be very useful — making them likely to keep your gift close at hand.
Keep in mind: 83% of recipients say they would keep a branded umbrella because of its practicality, 91% have a promotional product in their kitchen, and 88% remember the brand on a promo item, while only 7% recall a TV ad. It’s no surprise that promotional products are considered the most reputable form of advertising.
Check out our selection of practical gifts here for your clients or employees.
2. Focus on QUALITY
Christmas is the time to be extra mindful about your corporate gifts — they should last and promote your brand longer. A low-quality item that breaks after two days defeats the purpose. That’s why durability and quality matter. Does it mean you have to spend more? Not necessarily. Quality and price don't always go hand in hand, though price can be a good guide. There’s a wide range of options — decide on your strategy and budget, and reach out if you’re unsure.
3. Make sure your gift represents your company’s VALUES
Christmas is an emotional time. Your promotional gift should not only be appropriate for your industry and useful — it should also carry emotional value, a message, a story, or a heartfelt greeting that touches the recipient. Try to ensure it reflects your brand values and includes that holiday spirit — then you’ve nailed it. Remember, a gift is a symbol of appreciation, gratitude, and generosity. You’re telling your clients or employees how much they matter to you.
Prepare something special for your VIP Clients and Brand Ambassadors
These are the brand ambassadors — the ones who are passionate about your brand and promote it actively via word of mouth. They might not be your biggest buyers, but they help your brand grow and attract new customers. You want to keep them around, so prepare something special: maybe something more premium, with custom packaging and a personal touch.
Here’s our selection of perfect products for these clients.
CONCLUSION
Christmas is gift season — the perfect moment to build customer loyalty and boost your brand’s visibility. Promotional gifts matter year-round, but during the holidays, you need to be extra careful about quality, usefulness, and values. Study your audience, choose items that are practical and meaningful, and brand them with your image and message. Identify your VIP clients and brand ambassadors, and prepare something special just for them.
We all love gifts. Embrace the Christmas spirit and use it to show your clients and team how important they are to you.
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