What should you consider before sending us your logo to print on products?
From concept to completion: at Connectad, we help you visualize how your chosen promotional gift would look with your brand's logo thanks to mockups created by our design team. For both the mockup and final production, we need you to provide the correct graphic material. Not sure how to prepare your logo for printing? Below we explain how to send it and the differences between file types.
SPOT COLOR & FULL COLOR
| Spot color: this refers to any color generated by a single ink (pure or mixed), or 100% of a specific Pantone. It is printed in a single pass and results in a solid color. |
| Full color: full color printing allows for all possibilities (gradients, transparencies, photographic images) as long as the resolution is 300 dpi (for images), or the elements are properly vectorized (for illustrations and/or vector shapes). |
FONTS
 | Editable text: ideally, you should always provide the graphic material with vectorized text. However, if you need to edit the text content, it should be non-vectorized and you must also send us the font used. The font file can be in .TT (True Type) or .OT (Open Type) format. |
 | Vectorized text: this is the correct way to send us the text of your logo. Vectorized text cannot be edited, and by converting it to vector, we ensure the shapes remain consistent across devices. In Adobe Illustrator, you can vectorize your text by selecting it and choosing Object > Expand. |
FILE TYPES
 | Vector file: the foolproof file type that will guarantee the quality of your graphic content at any size. Vector images are drawn using mathematical points on an X and Y axis. These points are connected by lines to form the contour of a shape. When scaled, the points are repositioned, allowing the image to be enlarged without losing detail. Examples of vector file formats: .pdf, .ai, .eps |
 | Raster image or bitmap file: also known as a “bitmap”, this type of image is made up of small colored squares called pixels. When enlarged, the pixels grow too, causing the unattractive “pixelated” effect. That’s why we recommend sending your logos as vector files. If you must use a rasterized image (e.g., a photo), it should be high resolution (at least 300 dpi). Examples of raster file formats: .jpg, .png, .bmp |